Digital Marketing

How to Fix Disapproved Google Ads: A Comprehensive Guide


As a business owner or a digital marketer, running Google Ads is a crucial part of your online advertising strategy. These ads help you reach potential customers, increase brand visibility, and drive valuable traffic to your website. However, it can be disheartening when your carefully crafted Google Ads get disapproved, hindering your marketing efforts. But fear not, in this blog, we’ll delve into the reasons why Google Ads might get disapproved and provide you with actionable steps to rectify the issues and get your ads up and running again.

Understand the Reasons for Disapproval Google Ads

Before you can fix disapproved Google Ads, it’s essential to understand why they were disapproved in the first place. Google has strict policies and guidelines in place to ensure that ads meet certain standards and provide a positive user experience. Some common reasons for ad disapproval include:

a) Misleading content or false claims
b) Unacceptable or inappropriate language
c) Non-compliance with Google’s restricted content policies (e.g., promoting illegal substances, gambling in certain regions)
d) Landing pages that violate Google’s policies
e) Copyright or trademark infringement
f) Inaccurate targeting settings
g) Poor ad formatting or broken links

Review and Edit Ad Content

Once you’ve identified the reason for disapproval, it’s time to review and edit your ad content. Ensure that your ad is clear, honest, and aligns with your landing page’s content. Avoid using excessive capitalization, exclamation marks, or misleading language. Check your ad copy for grammar and spelling errors, and make sure it adheres to Google’s ad policy guidelines.

Comply with Landing Page Policies

Sometimes, the issue lies not with the ad itself, but with the landing page it directs users to. Ensure that your landing page content is relevant, transparent, and offers what your ad promised. Avoid using deceptive tactics, such as hidden call-to-action buttons or misleading information. Also, ensure that your landing page is mobile-friendly and loads quickly for a seamless user experience.

Remove Restricted Content

If your ad promotes products or services that fall under Google’s restricted content policies (e.g., adult content, alcohol, healthcare), it will likely get disapproved. Review your ad copy and landing page to ensure that there is no content that violates these policies. If necessary, remove or modify the restricted content to comply with Google’s guidelines.

Resubmit Your Ad for Review

Once you’ve made the necessary changes to your ad and landing page, it’s time to resubmit it for review. Log in to your Google Ads account, find the disapproved ad, and make the edits. After saving the changes, request a review by clicking on the “Resubmit for Review” button. Keep in mind that the review process may take a few days, so be patient.

Monitor and Optimize

Even after your ad gets approved, the work doesn’t end there. Continuously monitor the performance of your ads and landing pages. Analyze the data to identify areas for improvement and optimize your campaigns accordingly. A/B testing can help you understand what elements resonate best with your audience and drive better results.


Getting your Google Ads disapproved can be frustrating, but it’s crucial to maintain high-quality standards and adhere to Google’s policies. By understanding the reasons for disapproval, making necessary edits, and resubmitting your ads, you can get back on track and boost your online advertising success. Remember to keep a close eye on your campaigns, make data-driven decisions, and always strive to provide a positive and engaging user experience through your ads. Happy advertising!

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