SEO is the process of increasing both the quality and quantity of search engine traffic to a website or web page. Instead of direct traffic or bought traffic, SEO focuses on organic (sometimes known as “natural” or “organic”) outcomes. Unpaid traffic can come from a variety of sources, including picture, video, news, academic, and vertical search engines that cater to particular industries.

When used as an Internet marketing strategy, SEO takes a variety of factors into account, including how search engines operate, the computer algorithms that determine how they behave, what people search for, the actual search terms or keywords they enter into search engines, and which search engines their intended audience prefers. SEO is carried out because higher-ranking websites would attract more visitors from search engines.

Types Of SEO

On-Page SEO

On-page SEO, sometimes referred to as “on-site SEO,” is the process of optimising web pages to raise a website’s search engine rankings and increase organic traffic. On-page SEO involves optimizing your headlines, HTML elements (title, meta, and header), and graphics in addition to posting pertinent, high-quality content.

Off-Page SEO

Off-page SEO, often known as “off-site SEO,” describes activities carried out to influence your ranks in search engine results pages but not on your own website (SERPs). These are a few of the fundamental SEO criteria that support on-page SEO and help a site rank.